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For example, if your context is "utmwebinar_source2023" and you need to pass a parameter with the value "instagram_direct", you need to change the context in the link to "utmwebinar_source2023-instagram_direct".
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Do not forget to specify the actions that will be performed for the user after subscribing to the bot using this link (for example, subscribe to the funnel, add a tag, etc.)
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